You Don't always die from tobacco video

The video http://www.youtube.com/watch?v=xRHvZazd4IM uses some strong retoric. The man in the video had some complications after smoking. He know talks through a hole in his neck. Thiss leads people to feel bad and makes them not want to go through ehat that man did. It also uses logic to get peoples attention. It shows people that although everyone doesn't die from smoking they might have to deal with not being able to talk normally for the rest of thier lifes or other situations like going through cancer.