Theft commercial
After watching this commercial and in fact most of the commercials that are played today you can tell there are mainly pathos driven. They are effective because they latch on to your emotions, in this case laughter. Even though identity theft is not a funny thing at all this commercial is telling you the fact that identity theft does indeed occur but though citi bank you can lessen the likelihood. I also believe this commercial is demonstrating the ethos part of rhetoric since the speaker has a different identity than expected, the speaker also appears to be an honest man that has had his money stolen.
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After reading your post, I started to really pay attention to those Citibank commercials. Although all I could think of was laughig at how they pieced this commercial together, I also noticed that your statement about most commercials were true. mostly all commercials are based on pathos and ethos in rhetoric.
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