Looking at this advertisement found on YouTube.com, (http://www.youtube.com/watch?v=zF3RuVy_qlw), many of the forms of rhetoric discussed in class can be found. In it, the young lady is attempting to get ready for a date by slipping out of different skins, if you will. The woman doesn’t speak, in fact, there is no speaking in the video, aside from the catchy techno music playing in the background. However, there is no need for the woman to speak, because her metamorphosis into “new” people do all the talking for her. But what is really good about this video is the very end, where we see that not only has she been “changing suits” but her date has as well. All of these crazy graphics and effects must be selling something important. Well actually, it’s just a Japanese commercial selling some sort of cookie. This makes it a great appeal to the audiences’ pathos, because it invokes the emotion of sex, because of what the woman is wearing, to sell a seemingly harmless treat for people to enjoy.
Looking at this same advertisement, we can make general ideas as to whom the audience is intended to be. Because it appeals greatly on the idea of a good looking young lady, and an attractive young guy, it can be assumed that the target audience for this particular cookie is young people under the age of 25. This communicates very well to this audience because it appeals to their emotions (pathos) to sell the product.
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2 comments:
i know this probably wil not count as a comment because im in the group but that was a funny clip.
That's a really good example. There's actually a lot of research out there to back up this idea of clothes changing somebody's personality, especially women, so the commercial plays off that, of course... what does this all have to do with selling cookies? (And there are weirder japanese commercials out there, some investment firm includes little red riding hood and some really strange looking fur suits in their ads...)
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